EVANSVILLE, IN – (April 2025) – Earthborn Holistic Pet Food’s favorite month is April because of Earth Day! This is because they are always striving toward sustainability. Here are a couple of ways the brand focuses on their environmental impact.
Through the brand’s UPCs for Trees program, Earthborn Holistic partners with Trees for the Future to plants trees in deforested areas around the world. Customers collect UPCs from empty bags of Earthborn Holistic products and return them to local participating retailers or mail them in to a designated collection site. In return, trees are planted to create forest gardens worldwide. One returned UPC equals one tree planted. “Since 2009, we’ve planted over 1.2 million trees through our program and helped put over 3,900 people on the pathway out of hunger and poverty.” said Brandi Kramer, Midwestern Pet Foods Marketing Manager. Adding to this impressive total, Earthborn Holistic has promised to plant a tree for every posted comment they receive in connection to their affiliate program’s Earth Day social media campaign.
All Earthborn Holistic dog food packaging is now made of 25% recycled material, using the ISCC mass balance approach. The mass balance approach is crucial in tracking material flow in the chemical industry, enabling progress towards a circular and bio-based economy. Better packaging for a better planet!
With their TerraCycle partnership, Earthborn Holistic pet food & treat bags are 100% recyclable through the Earthborn ReBorn Program. Consumers drop off empty bags at participating retailers for recycling and upcycling all at company expense. Thanks to their family of recycling partners, Earthborn Holistic has hit an incredible milestone of over 2,000,000 bags recycled! This is equal to keeping 260,649 lbs of waste out of the landfill.
For Earth Month, retailers participated in a contest creating their best in-store display focused on the Earth and all Earthborn Holistic products. Emily Young from Dog Krazy in Fredericksburg, Virginia says, “At Dog Krazy, we’re proud to support brands that care for both pets and the planet! For Earthborn’s annual Earth Day Display Contest, we went all out to showcase Earthborn’s commitment to sustainability and eco-friendly products! Our display, themed “Healthy Pets, Healthy Planet,” highlights Earthborn’s dedication to recycling, tree planting, and sustainable packaging.”
“Earthborn Holistic is so proud to have such great environmental initiatives in place. We express a big thank you to all our loyal customers and retailers who continue to make these programs thrive!” said Brandi Kramer, Midwestern Pet Foods Marketing Manager. “At Midwestern Pet Foods, we love producing nutritious food for pets while simultaneously supporting sustainability.”
For more information visit earthbornholisticpetfood.com.
About Midwestern Pet Foods
From humble beginnings milling flour in 1926 to producing premium pet food, Midwestern Pet Foods has served families for generations. Operating out of Evansville, Indiana, the Nunn family business started making quality pet food under the Midwestern Pet Foods name in 1982. Now in its 4th generation of Nunn family leadership, Midwestern Pet Foods manufactures high-quality pet food and treats in four, company-owned kitchens across the United States.
